The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Ogilvy UK / London
Client
Title
Category
Award
Points
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London
Category: Innovation / Use of Media in Film
Points: 3.00
Smart Jars
Agency: Ogilvy UK / London
Client: Hellmann's
Category: Craft / Printing & Paper Craft
Points: 3.00
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London
Category: Online & Mobile Video / Interactive Video
Points: 3.00
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London
Category: Direct Marketing for Good
Points: 3.00
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London
Category: Integrated / Omnichannel Campaign
Points: 3.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Creative Effectiveness / CSR
Points: 3.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: User-Generated Content (UGC)
Points: 1.50
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 1.50
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Writing / Single
Points: 1.50
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Music Adaptation / Song
Points: 1.50
#Congratsitsadad
Agency: Ogilvy UK / London + Ogilvy New York / New York
Client: Dove Men+Care
Category: Social Post / Real-time Response
Points: 1.50
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo
Category: Newspaper / Series
Points: 1.50
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo
Category: Craft / Photography
Points: 1.50
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media for Good
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Post / Real-time Response
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Current Event Response
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Integrated / Omnichannel Campaigns for Good
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Digital & Online / Websites & Mobile
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Content at the Speed of Culture
Points: 1.00
Client:
Mayor of London
Title:
Maaate
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Hellmann's
Title:
Smart Jars
Category:
Craft / Printing & Paper Craft
Award:
2024 Design Merit Award
Points:
3.00
Client:
Mayor of London
Title:
Maaate
Category:
Online & Mobile Video / Interactive Video
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Mayor of London
Title:
Maaate
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Mayor of London
Title:
Maaate
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Mayor of London
Title:
Maaate
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Creative Effectiveness / CSR
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
Mayor of London
Title:
Maaate
Category:
Low Budget
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Merit Award
Points:
1.50
Client:
Dove
Title:
The Cost of Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
1.50
Client:
Dove
Title:
The Cost of Beauty
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
1.50
Client:
Dove
Title:
The Cost of Beauty
Category:
Music Adaptation / Song
Award:
2024 Music & Sound Craft Merit Award
Points:
1.50
Client:
Dove Men+Care
Title:
#Congratsitsadad
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
1.50
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Newspaper / Series
Award:
2024 Print & Promotional Merit Award
Points:
1.50
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Craft / Photography
Award:
2024 Print & Promotional Merit Award
Points:
1.50
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media for Good
Award:
2024 Social Media Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Current Event Response
Award:
2024 Public Relations Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media
Award:
2024 Health & Wellness Merit Award
Points:
1.00